Hailing from the film industry, we believe every business could benefit from a seasoned executive producer who comes alongside them to bring the whole picture together.

Yeah, that’s right. We like to think of ourselves as “executive producers” for organizations and businesses. Just like a good executive producer in the film business uses their expertise and ideas to strengthen the whole picture, we speak to many different parts of the whole business to bring together a narrative that deeply resonates with your audience.

We take everything you believe you have to offer, all your audience and customers hope to get from you, and weave in all the unforeseen opportunities our discovery work and creative process identify for you.

Our experience has taught us that it’s impossible to single out one piece of collateral to apply that to.

That’s why “executive producer” extends beyond the initial brand strategy and narrative (aka screenplay) to bring the right visuals to match and fully bring your brand to life.

What’s left is a cohesive brand narrative carried throughout all aspects of your internal and customer facing business practices, one that both your current and potential customers are delighted to consider themselves a part of, and thus eagerly carry forward into the world on your behalf.

 
 

TIMELINE: 3-4 weeks

Narrative Driven Brand Strategy

As mentioned in our executive producer approach, brand narrative development begins with discovery that dives deep into who you or your organization believes (or desires) themselves to be, and combines that with in depth understanding of not only who your target customer is, but what it will take to mobilize them. We take these two, core discoveries and weave it together with the larger opportunities for narratives unique to our clients that helps us achieve your goals to immediately build trust with your audience and most importantly—mobilize them to action.

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TIMELINE: 6 - 8 WEEKS

Brand Identity

Building on our unearthed narrative, we specialize in very visually rich brand identities. We’ve been told we take a brand “from two-dimensional to a walking, talking thing.” We know that while a huge part of your brand will be the words in the story you invite your clients to be a part of, an equal part is perfectly matched visuals that bring authority, polish, and timelessness to your core message. This can include but is not limited to: Moodboards, Logo design, illustration sets, social media templates, branded collateral, video production, photography, color palettes, and web design.

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TIMELINE: 6 - 8 WEEKS

Website Design

Give your clients ultimate point of customer engagement with a website that weaves together your story and visual identity in a way that builds trust and drives action. We pride ourselves on building websites that stand out from the competition and never feel like cookie-cutter or templated. And our clients’ customers routinely express that they can tell the difference—instantly. In an increasingly digital age, create a space that expresses not only who you are as a company, but also wows both your customers and the competition.

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A LA CARTE

BRANDING & DESIGN

Brand Development or Rebrand

Logos

Brand Style Guides

Collateral, Print, Packaging

Messaging

Web design & Build

 STRATEGY

Brand Narrative

User Experience Development

Brand Strategy & Architecture

Content Strategy

Marketing Campaigns

Campaign/Event Launch Strategy

Strategy Execution Playbooks

Grassroots Engagement Strategy

Release strategy (book, film, podcast, etc)

EXPERIENTIAL MARKETING & CONTENT CREATION

Unique engagement strategies (pop-ups, etc)

Brand Event design

Script Development

Business Trailers*

Brand Producing

Illustrations

Video Production/Exec. Producing

Presentation Narrative Creation & Coaching

Read the FAQs below or contact us today.

+ Do you also offer marketing strategy and plans?

Absolutely! As a natural part of our discovery around your business and target customer, we point out marketing tactics that will most resonate (or turn off) your customers. While our special sauce is crafting brands (what we call "the pull" of a business), we love to work alongside businesses to design the right "push" (tactical marketing) that sees a high return on dollar investments with their customers.

+ Do you do social media consulting?

Big ol' nope. For some businesses, social media is the bread and butter of their tactical marketing approach. We like to design and build brands that will flourish 100% apart from a social media strategy and thus are not beholden to the "landlords of the internet."

+ What is the average timeline?

This wholly depends on the scope of the project. While a full messaging strategy, branding, and web build can take anywhere from 8-16 weeks, a simple messaging strategy and re-brand might only take 6 weeks. Typically, we identify your goals up front and build our timeline in a way that can begin building at the earliest stages and allow for reasonable turnarounds. Expedited projects may incur additional fees.

+ Can you work with our existing brand/logo?

While this is possible, it should be noted that this can often times leave a project feeling somewhat disjointed. We have worked on multiple projects where even having the freedom to slighty polish or upgrade a brand system or it's colors has worked wonders to achieve the desired result. We prefer to have some creative say in the most vital pieces of your visual identity, as it is such a mirror to the larger brand strategy work we do.

+ What is an "agency-alternative" studio?

We started C&C after seeing numerous entrepreneurial businesses become small fish in large agency ponds, and usually waste $$$$ trying to keep up. Our approach utilizes a collective of the most passionate creatives in the industry to ensure top notch deliverables without the insane overhead (and limited creative team) at an agency. Truly the sky is the limit for our clients.

+ Where can I get a copy of The Loyalist?

We love to give them away. If you are truly interested in receiving one, simply email a request to submit@theloyalist.online with all your shipping details and Genevieve with send you one, likely with note from her as well.

WHAT THEY'RE SAYING

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WHAT THEY'RE SAYING ||

 

“We can’t speak highly enough of Corling & Co. Not just the quality of service, but also Genevieve’s innovative and creative approach to brand depth & cohesive customer experience. ”

Steve Perkins, CEO and Founder of GREENHOUSE