Music City Veterinary offers upscale concierge medicine with an elevated level of service and focused care for their clients’ beloved pets. Compassion and trust are at the forefront of the veterinary practice.
Animation
Art Direction
Brand Identity
Illustration
Website Design
Reflecting on the values of Music City Veterinary, we sought to create brand concepts that suggest a friendly, Southern, community-oriented vibe, with a bit of sophistication. In developing the brand concepts, we wanted to move away from the “clinical” look of other veterinary care practices and aimed for a more warm and personal direction.
The brand identity feels friendly, trustworthy, and down-to-earth. The monogram combines the “M” and a music note for a subtle nod to Nashville. The animal illustrations are created in honor of the pets—past and present—that are special to Music City Veterinary: a beloved Golden Retriever, Swiss Mountain Dog, Cavalier King Charles Spaniel and a rescue cat.
I am in shock and awe over how well my brand turned out. Y'all are magicians! Thank you thank you thank you!!!
Meg Roth – Music City Veterinary
Creative Direction: Bridgit Kreutzer
Design: Jonathan Goldberg & Bridgit Kreutzer
Illustrations: Sarah Riddle Culclasure
Motion Design: Ethan Silva